Calamus Extension
College Ltd / Calamus International University
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COURSE UNIT DESCRIPTION LIBRARY
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Unit number: MAN
426
Unit title: Marketing
Credit value: 4.5 credits (For occasional study purposes this course is treated as one full 3-credit unit)
Description: Marketing is a business function which utilizes a wide range of well-developed management techniques to enhance the promotion and selling of products and services. This unit is designed as a general course in marketing and should appeal to business students and anyone interested in knowing how to start managing their marketing efforts. It provides students with a comprehensive overview of contemporary marketing issues. Topics covered include definitions of marketing concepts, a historical perspective on marketing, explanations of marketing processes, customer relationship management, public relations and other relevant areas.
Key textbook: Lancaster, Geoff and Reynolds, Paul. Marketing. London, UK: Palgrave Macmillan, 2004.
Comments:
Amendments may be made to the details and provision of units at any time.
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